Res Ipsa Loquitur – the great myth

@mackenzienordal shares some practical tips on the importance of communicating financial services products. Worth checking her blog http://mackenzienordal.blogspot.co.uk/2013/05/res-ipsa-loquitur-great-myth.html

About Terri Lucas

Partner and Director of Marketing Strategy @hymansrobertson. Frustrated by lack of innovation and creativity in B2B marketing. Passionate about changing that. Otherwise I am a snapper, book worm, foodie, music lover and traveler. These views are my own.
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