Talking ’bout my generation

barclays research slide

At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their rich variety. Check out the report findings in the YouTube clip, or if you are pushed for time, the slide brings to life how different age groups consume information in markedly different ways.

If you embrace the reality of how people actually consume information (and get out of management theory land), you should be on engaging your workforce in a genuine way.

Anyone like to agree or challenge the rationale?


About Terri Lucas

Partner and Director of Marketing Strategy @hymansrobertson. Frustrated by lack of innovation and creativity in B2B marketing. Passionate about changing that. Otherwise I am a snapper, book worm, foodie, music lover and traveler. These views are my own.
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