Category Archives: b2b

Why being ‘faceless’ is bad for business sales

  What mystifies me is why service companies so often present themselves as faceless organisations? It’s a sweeping statement I know, but so many present a benign facade, speak in corporate ‘tongues’ and make it pretty difficult to access what … Continue reading

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Collaboration the new normal. Tip 4 – de

Collaboration the new normal. Tip 4 – design your customer interface around their needs not yours. #kiss #humanb2b http://ow.ly/EnDx2

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Collaboration – new normal. Tip 3 get cr

Collaboration – new normal. Tip 3 get creative. Recognise source of competitive advantage is in creativity #humanb2b http://ow.ly/EnDii

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Collaboration – the new normal. Tip 2 –

Collaboration – the new normal. Tip 2 – don’t do it to them. Do it with them. Involve your clients in your business & decisions #humanb2b http://ow.ly/EnCY1

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Collaboration – the new normal. Tip 1 un

Collaboration – the new normal. Tip 1 understand customer motivations. It’s not about you. It’s about them. #humanb2b http://ow.ly/EnCrz

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Collaboration the new normal. Tip 5 pass

Collaboration the new normal. Tip 5 pass it forward. Use contacts. We have good networks & can do more 4 people than bis encourage #humanb2b http://ow.ly/EnDO0

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Collaboration, collaboration, collaboration – the ‘new normal’

  Once upon a time in a land far, far away, the business world was all about ‘dog eat dog’, keeping your friends close but your enemies closer still, and for goodness sake, never, ever share precious knowledge with anyone … Continue reading

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Cut out the guff. Write as you speak

Originally posted on Humans Buy Services. Honest.:
Paint a visual picture A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management…

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Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

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Davina takes on Goliath – putting human qualities to work

Last week I had the privilege of spending two days with 180 women from all kinds of organisations – blue chip, start up, not for profit, public sector – brought together by Aspire aspirewomen.co.uk and Dr Sam Collins @DrSamCollins. Our mission? Improve … Continue reading

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