Category Archives: marketing

Throwing out the marketing rulebook

Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing Guest post by Sonja Jefferson, http://www.valuablecontent.co.uk/author/sonja/ Professional services companies are not generally known for taking risks with their marketing. Anyway, creative, fun, humorous content is … Continue reading

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Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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Time to spring clean B2B?

Whilst the weather outside my office window is anything less than ‘spring-like’, the start of the new financial or tax year often brings with it a new budget and an aggressive marketing campaign to roll-out, with energy and vigour. But … Continue reading

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The New Marketing & Sales Funnel

Originally posted on Steve Patrizi:
I’ve spent the better part of my career in the B2B marketing world, and can say with a great deal of certainty that a major shift is underway creating a very different dynamic between marketing…

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New Year Predictions, One, Two, Three …

After the pleasures of the festive break (seeing friends and family; eating well; sharing gifts and (my personal favourite) enjoying an endless number of lie-ins) getting back to the normal routine is tricky. I, for one, find it testing in … Continue reading

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Presenting an authentic human face – tailor to psychology and goals

Presenting an authentic human face – tailor to psychology and goals. Check out my latest blog post on why b2b companies need to recognise Humansbuyservices. Honest.

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