Tag Archives: advertising

Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

Posted in b2b, b2b marketing, business development, Communication, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , | 1 Comment

The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales | Tagged , , , , , , , , , , , , , , , | Leave a comment

Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , , , | 3 Comments

Time to spring clean B2B?

Whilst the weather outside my office window is anything less than ‘spring-like’, the start of the new financial or tax year often brings with it a new budget and an aggressive marketing campaign to roll-out, with energy and vigour. But … Continue reading

Posted in b2b, b2b marketing, business development, marketing, Sales, Uncategorized | Tagged , , , , , , , , | 1 Comment

Presenting an authentic human face – tailor to psychology and goals

The simple truth is that human beings make purchases, using emotions such as instinct and fit. We do it whether we are in the supermarket buying the weekly shopping and we do it when finding a provider to help solve … Continue reading

Posted in Uncategorized | Tagged , , , , , | 2 Comments