Tag Archives: b2b

Why being ‘faceless’ is bad for business sales

  What mystifies me is why service companies so often present themselves as faceless organisations? It’s a sweeping statement I know, but so many present a benign facade, speak in corporate ‘tongues’ and make it pretty difficult to access what … Continue reading

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Collaboration, collaboration, collaboration – the ‘new normal’

  Once upon a time in a land far, far away, the business world was all about ‘dog eat dog’, keeping your friends close but your enemies closer still, and for goodness sake, never, ever share precious knowledge with anyone … Continue reading

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Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

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Davina takes on Goliath – putting human qualities to work

Last week I had the privilege of spending two days with 180 women from all kinds of organisations – blue chip, start up, not for profit, public sector – brought together by Aspire aspirewomen.co.uk and Dr Sam Collins @DrSamCollins. Our mission? Improve … Continue reading

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Beam, boo and the hashtag

    In the past week I’ve been to two seminars, billed as helping us to make our businesses digital. The first was organized by the @TheFSForum and as a delegate I was keen to hear the marketing director @HiscoxSmallBiz https://twitter.com/HiscoxUK … Continue reading

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Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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Two parts passion, one part expertise – the perfect cocktail?

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

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