Tag Archives: business development

Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

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Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

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Throwing out the marketing rulebook

Valuable Content Award for Hymans Robertson – bringing the ‘feel good factor’ to professional marketing Guest post by Sonja Jefferson, http://www.valuablecontent.co.uk/author/sonja/ Professional services companies are not generally known for taking risks with their marketing. Anyway, creative, fun, humorous content is … Continue reading

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Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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