Tag Archives: business

Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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New Year Predictions, One, Two, Three …

After the pleasures of the festive break (seeing friends and family; eating well; sharing gifts and (my personal favourite) enjoying an endless number of lie-ins) getting back to the normal routine is tricky. I, for one, find it testing in … Continue reading

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Presenting an authentic human face – tailor to psychology and goals

Presenting an authentic human face – tailor to psychology and goals. Check out my latest blog post on why b2b companies need to recognise Humansbuyservices. Honest.

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Presenting an authentic human face – tailor to psychology and goals

The simple truth is that human beings make purchases, using emotions such as instinct and fit. We do it whether we are in the supermarket buying the weekly shopping and we do it when finding a provider to help solve … Continue reading

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