Tag Archives: communication

Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

Posted in b2b, b2b marketing, business development, Communication, marketing, Sales | Tagged , , , , , , , , , , , | Leave a comment

Beam, boo and the hashtag

    In the past week I’ve been to two seminars, billed as helping us to make our businesses digital. The first was organized by the @TheFSForum and as a delegate I was keen to hear the marketing director @HiscoxSmallBiz https://twitter.com/HiscoxUK … Continue reading

Posted in b2b, b2b marketing, business development, Communication, creative agency, marketing, Public relations, Sales | Tagged , , , , , , , , , , , , , | 1 Comment

Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

Posted in b2b, b2b marketing, business development, Communication, marketing, Sales | Tagged , , , , , , , , , , , | 1 Comment

The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales | Tagged , , , , , , , , , , , , , , , | Leave a comment

Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

Posted in advertising agency, b2b, b2b marketing, business development, Communication, creative agency, marketing, Sales, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Res Ipsa Loquitur – the great myth

@mackenzienordal shares some practical tips on the importance of communicating financial services products. Worth checking her blog http://mackenzienordal.blogspot.co.uk/2013/05/res-ipsa-loquitur-great-myth.html

Posted in Uncategorized | Tagged , , , , , | Leave a comment