Tag Archives: humansbuyservices

Collaboration, collaboration, collaboration – the ‘new normal’

  Once upon a time in a land far, far away, the business world was all about ‘dog eat dog’, keeping your friends close but your enemies closer still, and for goodness sake, never, ever share precious knowledge with anyone … Continue reading

Posted in b2b, b2b marketing, business development, digital, marketing, Sales | Tagged , , , , , , , , , , | 2 Comments

Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. One treats me like a human … Continue reading

Posted in b2b, b2b marketing, business development, Communication, marketing, Sales | Tagged , , , , , , , , , , , | Leave a comment

Davina takes on Goliath – putting human qualities to work

Last week I had the privilege of spending two days with 180 women from all kinds of organisations – blue chip, start up, not for profit, public sector – brought together by Aspire aspirewomen.co.uk and Dr Sam Collins @DrSamCollins. Our mission? Improve … Continue reading

Posted in b2b, business development, Communication, marketing | Tagged , , , , , , , , , , | Leave a comment