Tag Archives: marketing

Beam, boo and the hashtag

    In the past week I’ve been to two seminars, billed as helping us to make our businesses digital. The first was organized by the @TheFSForum and as a delegate I was keen to hear the marketing director @HiscoxSmallBiz https://twitter.com/HiscoxUK … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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Res Ipsa Loquitur – the great myth

@mackenzienordal shares some practical tips on the importance of communicating financial services products. Worth checking her blog http://mackenzienordal.blogspot.co.uk/2013/05/res-ipsa-loquitur-great-myth.html

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Time to spring clean B2B?

Whilst the weather outside my office window is anything less than ‘spring-like’, the start of the new financial or tax year often brings with it a new budget and an aggressive marketing campaign to roll-out, with energy and vigour. But … Continue reading

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The New Marketing & Sales Funnel

Originally posted on Steve Patrizi:
I’ve spent the better part of my career in the B2B marketing world, and can say with a great deal of certainty that a major shift is underway creating a very different dynamic between marketing…

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New Year Predictions, One, Two, Three …

After the pleasures of the festive break (seeing friends and family; eating well; sharing gifts and (my personal favourite) enjoying an endless number of lie-ins) getting back to the normal routine is tricky. I, for one, find it testing in … Continue reading

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