Tag Archives: professional services

Why being ‘faceless’ is bad for business sales

  What mystifies me is why service companies so often present themselves as faceless organisations? It’s a sweeping statement I know, but so many present a benign facade, speak in corporate ‘tongues’ and make it pretty difficult to access what … Continue reading

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Beam, boo and the hashtag

    In the past week I’ve been to two seminars, billed as helping us to make our businesses digital. The first was organized by the @TheFSForum and as a delegate I was keen to hear the marketing director @HiscoxSmallBiz https://twitter.com/HiscoxUK … Continue reading

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Cut out the guff. Write as you speak

A ‘critical friend’ (aka colleague) checked some writing for me last week. Her comments were characteristically to the point – “you’ve lost sight of your audience, so cut out the management guff and write as you speak, not as you’ve been conditioned.” … Continue reading

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What’s your story?

At ‘humansbuyservices.honest’ we believe in aligning our marketing efforts to human behaviour and away from impersonal, corporate marketing where dialogue is stifled by lack of character. It’s part of our campaign to get businesses out of their comfort zones and into meaningful, … Continue reading

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The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

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Talking ’bout my generation

barclays research slide At a conference recently, I came across an interesting report from Barclays explaining the varying needs of the five generations in the workplace today, which shows a simple, yet effective way of engaging with them in all their … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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Res Ipsa Loquitur – the great myth

@mackenzienordal shares some practical tips on the importance of communicating financial services products. Worth checking her blog http://mackenzienordal.blogspot.co.uk/2013/05/res-ipsa-loquitur-great-myth.html

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