Tag Archives: sales

Why being ‘faceless’ is bad for business sales

  What mystifies me is why service companies so often present themselves as faceless organisations? It’s a sweeping statement I know, but so many present a benign facade, speak in corporate ‘tongues’ and make it pretty difficult to access what … Continue reading

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Spring cleaning for marketers

The weather outside my office window is glorious – mild, bright, sunny – and it’s having a positive effect. The daffodils are in full bloom, optimisim is in the air and people are  outside, desperate to bid farewell to the long … Continue reading

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The rise and rise of the human-preneur

Marketing trends in 2014 – predictions from the people who know Content by Sonja Jefferson, Valuable Content on January 4, 2014 As 2014 gets underway we’re taking a moment to pause and think about what the coming year has in store for … Continue reading

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The Brand Game – can you summarise your brand in one word?

Katie Canton of creative agency Birddog (www.birddog.co.uk) shares an interesting take on how to make sure that your brand becomes truly embedded in your organisation by playing ‘the brand test’. It’s worth a read. ‘There’s a game we like to play here … Continue reading

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Does it ‘Feeeel Good’?

Recently my firm made a breakthrough in improving the provision of occupational pensions. Some of you may think that a breakthrough in pensions sounds comical or at best unlikely in the dry old world of actuarial science and workplace benefits. … Continue reading

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Creative Agencies – B2B Needn’t Be Boring …

I have long been of the opinion that business marketing needs to be better served – by the creative industry in particular – and by the marketers setting the agenda. Recent experience brought this back to me, in our quest (as … Continue reading

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Time to spring clean B2B?

Whilst the weather outside my office window is anything less than ‘spring-like’, the start of the new financial or tax year often brings with it a new budget and an aggressive marketing campaign to roll-out, with energy and vigour. But … Continue reading

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